Luxury Clienteling
R$ 1,500
Payment after your application is approved
- 2-hour live session on Zoom
- Recording to watch again whenever you like
- Exclusive clienteling workbook
- WhatsApp group for 30 days
- 30-minute follow-up Q&A two weeks later
Luxury Clienteling Mentorship & Coaching
15 years inside Louis Vuitton, Montblanc & Sephora. Now I teach you the art of luxury clienteling.
For small business owners and people who want to break into luxury retail: learn the method the great maisons use to turn clients into loyal clients, who come back, refer others and spend more.
Louis VuittonMontblancSephoraBicester VillageINSEEC Paris
15+years in luxury
~10countries lived in
5languages
2×Sephora top salesperson
What is clienteling?
The maisons' secret isn't the product. It's the relationship.
Clienteling is the art of knowing each client by name, taste and the important moments in their life, and using that to create an experience so personal they don't want to buy anywhere else. It's how Louis Vuitton keeps clients for decades. And it works just as well in a boutique, a salon, an atelier or a neighbourhood shop.
I
Know
How to build and care for a client book: what to note, what to ask and what never to forget.
II
Delight
The service experience of the great brands, from the first hello to after-sales, adapted to your reality.
III
Retain
Contact rituals, special dates and invitations that make clients come back, refer others and spend more.
Free e-book
The Luxury of Selling: the art of clienteling
- How the great maisons build their client books
- What a great salesperson never forgets
- Ready-to-use messages and a 7-day plan to bring clients back
Thank you! Your e-book is ready.
Download the e-book (PDF)Who it's for
One method, two paths
Small business owners
- Want clients to come back, not just buy once
- Want to charge more and offer an experience to match
- Need a simple system to look after their client book
- Want to train their team to luxury service standards
People who want to work in luxury
- Dream of a role at one of the great maisons
- Already work in retail and want to take the next step
- Want to understand what luxury recruiters really look for
- Need a CV and a presence that match the role
Programmes
Choose how you want to learn
Places are by application. I read every one personally to make sure the programme is right for you.
Private VIP Programme
R$ 10,000
Founding-client launch price · pay in full or in 2 payments
- 4 private Zoom sessions, one a week
- Practical exercises between sessions
- Direct WhatsApp access to Martha during the programme
- Exclusive workbook
- Full CV review
- Want to work in luxury and/or live in Europe? I'll guide you through all the paperwork and connect you with people in my network who still work at the groups where I worked.
In-person talks · on request
Bring the art of clienteling to your team
In-person talks for companies, sales teams, shopping centres, associations and events. The content is tailored to your audience, with real stories from the great maisons and practical tools to use the very next day.
- Clienteling: turning clients into loyal clients
- The luxury service experience
- Building a career in luxury
About Martha
From the shop floor to leading clienteling at Louis Vuitton
I was born and raised in São Paulo and started in retail as high-season temporary staff at Sephora in Paris. Six months later I became Coach, standing in for the managers and leading a team of 15, and I was voted best salesperson in 2009 and 2010.
At Louis Vuitton I coordinated clienteling across 15 countries, then became Clienteling Manager for Benelux and the Nordics, supporting 10 stores in 7 countries. I was Marketing Director for Montblanc in Benelux and Scandinavia and, at Bicester Village, ran communication for more than 120 brands, including Gucci, Prada, Celine and Bottega Veneta.
“Once you master the art of clienteling, your clients will always come back.”
Today I am CEO of Local Secrets, where I design experiences for ultra-high-net-worth clients. I hold a master's in Luxury Brand Management (INSEEC, Paris) and speak five languages. Now I want to teach what I have learned to anyone who wants to sell and serve like the great maisons.
How it works
From application to your first session
Apply
Fill in the form. It takes about 3 minutes.
Review
I read your application personally and reply within 48 hours.
Confirm
If approved, you receive a secure payment link.
Begin
You receive your Zoom access, the workbook and the WhatsApp group.
Application
Let's begin
Frequently asked questions
Before you apply
What is luxury clienteling?
It's the method the great luxury brands use to build lasting relationships with each client: knowing their preferences, remembering the moments that matter and offering a personal experience before, during and after the purchase. The result is a client who comes back, refers others and spends more.
Do I need to work in luxury already?
No. The programmes are for small business owners in any sector and for anyone who wants to get into luxury retail. The method adapts to your situation.
What's the difference between the group mentorship and VIP coaching?
The group mentorship is a 2-hour live session covering the full method, with the recording, a workbook and 30 days in a WhatsApp group. VIP is four weeks of one-to-one support, with exercises applied to your business or career, direct WhatsApp access to me and a review of your CV.
What language are the programmes in?
The group mentorship is in Portuguese. VIP coaching is available in English or Portuguese, and also in French or Spanish on request.
How does payment work?
Once your application is approved, you receive a secure payment link. Prices are in Brazilian reais (BRL) and can be paid by international card; your bank converts the amount. VIP coaching can be paid in full or in 2 payments of R$ 5,000: the first on confirmation and the second before the third session.
Do you issue invoices?
Yes, an invoice is issued for every programme.
What if I can't attend live?
Every participant receives the recording of the session and can send questions in the WhatsApp group and at the follow-up Q&A.